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    <link>http://scapackagingblog.halvarsson.se/</link>
    <description>SCA Packaging Consumer Trends Blog - RSS</description>
    <item>
      <title>The Alpha Female </title>
      <link>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/9/New-Blog-post/</link>
      <description>How to convince women.</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/9/New-Blog-post/</guid>
      <pubDate>Mon, 01 Sep 2008 17:29:34 GMT</pubDate>
      <category>News</category>
      <category>BlogRoot</category>
      <category>Consumer trends</category>
    </item>
    <item>
      <title>Snacks always and everywhere! </title>
      <link>http://scapackagingblog.halvarsson.se/en/Industry-trends/Dates/Dates/9/New-Blog-post/</link>
      <description>Snacking has become an important part in the daily eating habits of Europeans. </description>
      <guid>http://scapackagingblog.halvarsson.se/en/Industry-trends/Dates/Dates/9/New-Blog-post/</guid>
      <pubDate>Mon, 01 Sep 2008 17:30:33 GMT</pubDate>
      <category>News</category>
      <category>BlogRoot</category>
      <category>Chocolate trends</category>
    </item>
    <item>
      <title>What is a "Cradle to Cradle" company?</title>
      <link>http://scapackagingblog.halvarsson.se/en/Environmental-trends/Dates/2008/9/Blog-demo-post/</link>
      <description>As part of the SCA Group, SCA Packaging is part of a truly vertically integrated company.  This allows us to operate according to a “Cradle to Cradle” strategy, resulting in eco-effective packaging solutions to support our customers.
But what does “Cradle to Cradle” really mean? “Cradle to Cradle” is the antidote to the ”Cradle to grave” paradigm, where product cycles are not really cycles but...</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Environmental-trends/Dates/2008/9/Blog-demo-post/</guid>
      <pubDate>Mon, 01 Sep 2008 17:30:41 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Registrations open!</title>
      <link>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2008/9/Registrations-open/</link>
      <description>Welcome to the SCA Packaging Design Challenge 2008</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2008/9/Registrations-open/</guid>
      <pubDate>Mon, 08 Sep 2008 09:50:34 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>The omega Male</title>
      <link>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/The-omega-Male/</link>
      <description>How to convince men.</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/The-omega-Male/</guid>
      <pubDate>Mon, 22 Sep 2008 18:06:59 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Tips from our professionals: Watch the video</title>
      <link>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2008/10/Watch-our-new-video-Tips-from-the-professionals/</link>
      <description>Here some tips &amp; tricks from Katrien, a designer at the European Innovation Centre in Brussels.</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2008/10/Watch-our-new-video-Tips-from-the-professionals/</guid>
      <pubDate>Mon, 20 Oct 2008 16:42:43 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>What is a total packaging concept?</title>
      <link>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2008/10/What-is-a-total-packaging-concept/</link>
      <description>In our brief we ask you to design a ‘total packaging concept’. But what does this mean in practise?</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2008/10/What-is-a-total-packaging-concept/</guid>
      <pubDate>Mon, 20 Oct 2008 17:28:19 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>If you can’t read it, you don’t need it</title>
      <link>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/10/If-you-cant-read-it-you-dont-need-it/</link>
      <description>As the first baby-boomers head towards the age of retirement, they set yet another challenge for marketers. How will the boomers live in old age? Will they hang up their guitars and cocoon at the coast? Or will they stay active, work for as long as they can and carry on spending money like before?
There are some clues to help us. When baby-boomers’ parents grew old, their major concern was...</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/10/If-you-cant-read-it-you-dont-need-it/</guid>
      <pubDate>Wed, 29 Oct 2008 17:24:07 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Eat chocolate, live longer</title>
      <link>http://scapackagingblog.halvarsson.se/en/Industry-trends/Dates/Dates/10/Eat-chocolate-live-longer/</link>
      <description>One of the most surprising recent developments in the food industry has been how functional health benefits have swept into the chocolate market.
Advances in food processing technology have given us a wide choice of fibre-enriched, salt reduced, low fat, sugar-free, hi-calcium foods, with or without extra vitamins. But chocolate…?  
Apart from the most educated connoisseurs, most people love...</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Industry-trends/Dates/Dates/10/Eat-chocolate-live-longer/</guid>
      <pubDate>Wed, 29 Oct 2008 17:25:48 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>How do we measure sustainable development?</title>
      <link>http://scapackagingblog.halvarsson.se/en/Environmental-trends/Dates/2008/10/How-do-we-measure-sustainable-development/</link>
      <description>LCA (Life Cycle Assessment) is widely accepted as the best way of measuring the environmental impact of a product. The system evaluates inputs (resources used) and outputs (emissions) over the life of a product.
Because it looks at all phases in a product’s life – design, production, distribution, use, recycling and disposal – LCA has the great advantage of giving us the whole picture from...</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Environmental-trends/Dates/2008/10/How-do-we-measure-sustainable-development/</guid>
      <pubDate>Wed, 29 Oct 2008 17:28:13 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Who says brand loyalty is declining?</title>
      <link>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/11/Who-says-brand-loyalty-is-declining/</link>
      <description>A lot of research has been published showing that consumers are loosing their loyalty to brands. With so much choice today and so many substitute products, is it surprising that many top names are struggling to keep users?</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/11/Who-says-brand-loyalty-is-declining/</guid>
      <pubDate>Mon, 10 Nov 2008 10:03:58 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>The road to a recycling society</title>
      <link>http://scapackagingblog.halvarsson.se/en/Environmental-trends/Dates/2008/11/The-road-to-a-recycling-society/</link>
      <description>The last phase of a manufactured product’s life cycle – disposal after use – often has the most impact on our environment. It depends of course on how much of the product is recycled after use, and how much is incinerated or thrown into landfills.</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Environmental-trends/Dates/2008/11/The-road-to-a-recycling-society/</guid>
      <pubDate>Thu, 13 Nov 2008 09:58:50 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Polarize your packaging</title>
      <link>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/11/Polarize-your-packaging/</link>
      <description>The luxury market is on the rise. Whether it is designer bottled water, pet care products or casual wear, consumers are willing to pay a premium if the product is exclusive and appealing. </description>
      <guid>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/11/Polarize-your-packaging/</guid>
      <pubDate>Thu, 13 Nov 2008 10:02:55 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Online WOM: new social marketing</title>
      <link>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/11/Online-WOM-new-social-marketing/</link>
      <description>Word-Of-Mouth (WOM) has been around ever since man started talking to his neighbour; it was the primary marketing model until the industrial revolution gave birth to modern media. Now WOM is shooting back up the hit parade of marketing favourites, propelled by (you guessed it) the Net.</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/11/Online-WOM-new-social-marketing/</guid>
      <pubDate>Thu, 20 Nov 2008 18:11:24 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Make it mine</title>
      <link>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/11/Make-it-mine/</link>
      <description>Many consumers today want to feel that products are uniquely “theirs”. They don’t want to be treated as one of the masses. And the more important the product is to them, the more they want to “own” it. 
</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2008/11/Make-it-mine/</guid>
      <pubDate>Thu, 20 Nov 2008 18:14:56 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Deadline extended</title>
      <link>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2008/12/deadline-extended/</link>
      <description>Deadline extended until Friday 12th of December</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2008/12/deadline-extended/</guid>
      <pubDate>Fri, 05 Dec 2008 16:01:30 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Why a chocolate challenge?</title>
      <link>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2008/12/Why-a-chocolate-challenge/</link>
      <description>Some people have asked why we chose chocolate for the SCA Packaging Design Challenge.  So here is the answer…</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2008/12/Why-a-chocolate-challenge/</guid>
      <pubDate>Mon, 08 Dec 2008 17:05:22 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Design Challenge '08 - what's next</title>
      <link>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2009/1/Design-Challenge-08---whats-next/</link>
      <description>90 Projects out of 15 European countries: the result of a successfull Design Challenge '08.</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2009/1/Design-Challenge-08---whats-next/</guid>
      <pubDate>Thu, 15 Jan 2009 10:35:19 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Design Challenge finalists chosen by jury </title>
      <link>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2009/2/Design-Challenge-finalists-chosen-by-jury-/</link>
      <description>The 5 shortlisted candidates are now all invited for a one-day workshop in the SCA Packaging Innovation Centre in Brussels.</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2009/2/Design-Challenge-finalists-chosen-by-jury-/</guid>
      <pubDate>Fri, 13 Feb 2009 16:07:49 GMT</pubDate>
      <category>BlogRoot</category>
    </item>
    <item>
      <title>Public voting for the Design Challenge 08 closed</title>
      <link>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2009/3/Design-Challenge-finalists-chosen-by-jury-/</link>
      <description>We received over 2,700 ratings from online voters on the 90 concepts submited to the Design Challenge 08.</description>
      <guid>http://scapackagingblog.halvarsson.se/en/Design-Challenge-News/Dates/2009/3/Design-Challenge-finalists-chosen-by-jury-/</guid>
      <pubDate>Tue, 17 Mar 2009 15:06:09 GMT</pubDate>
      <category>BlogRoot</category>
      <category>Contest news</category>
      <category>Design challenge</category>
    </item>
    <item>
      <title>hejsan robban</title>
      <link>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2009/9/hejsan-robban/</link>
      <description>
      </description>
      <guid>http://scapackagingblog.halvarsson.se/en/Consumer-trends/Dates/2009/9/hejsan-robban/</guid>
      <pubDate>Tue, 08 Sep 2009 16:38:47 GMT</pubDate>
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